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While on assignment for BBC News, Tayfun King was interviewing the owner of a boutique hotel in Buenos Aires when it hit him — he wanted to be the one running an inn.

As a travel reporter, Tayfun was immersed in the hospitality industry, crisscrossing the globe to learn more about the world’s most fabulous hotels. This wasn’t his original career choice — while studying mathematics and management at Cambridge University, he made a promise to himself: if he graduated with a first class honors degree, he would turn down the financial job offers he had received to follow his passion and become a professional Latin American dancer. Tayfun graduated with honors, and embarked on a dancing career, which led to him becoming a television journalist and host with the BBC, presenting programs on technology and travel.

“The travel show is where I developed my passion for boutique hotels,” Tayfun says. “I traveled to over 70 countries and 200 cities, and more than anything, staying at these amazing boutique hotels around the world stood out.”

Tayfun was fascinated by how these properties were able to forge their own identities, with each room connected despite their individual distinct themes. The owners he spoke with had “a passion that was coming through so clearly,” Tayfun says. “It was hard work for them, but they loved it and being able to express their creativity.”

In 2014, Tayfun launched a hospitality company in Los Angeles. He opened a property in Venice Beach, and then turned his attention east to Palm Springs. He was interested in a particular hotel for sale, but when his realtor showed him 641 E. San Lorenzo Road — the resort formerly known as Escape — Tayfun knew this was the place.

An aerial view of BelleVue Oasis

An aerial view of BelleVue Oasis. Courtesy of BelleVue Oasis

“I didn’t expect that,” Tayfun says. “I was there to have a matter-of-fact look around, but once I walked in and saw the entrance, I had an emotional reaction. The feeling you get when you’re there is so welcoming. It’s so natural, and there’s so much greenery with the grass, the trees, and the flowers. If I were coming to Palm Springs for a stay, I would love to stay here.”

A lot has changed at the mid-century modern property, starting with the name. Tayfun chose BelleVue Oasis because “belle vue” means “beautiful view” in French and “was what I was experiencing in the moment,” he says. The 13-room hotel has a new pool, pool deck, and interiors, plus recently installed turf and two putting greens. The mature palms and tropical landscaping are still in place, and guests rave about being able to enjoy the serene setting from their private patios.

“A common reaction is this is a hidden gem in Palm Springs — it’s beautiful, it’s lovely, it’s an oasis,” Tayfun says. “We have a high number of guests who keep returning to the property, and people who say their friends told them to stay here.”

Tayfun plans on developing a boutique hotel brand that will first grow in California before expanding, and is excited to get it started in Palm Springs. For him, it’s important that hotels tap into the history and true essence of the cities they are in, and he wants to make sure that people know as soon as they arrive at BelleVue Oasis that they are in Palm Springs.

“I love Palm Springs,” he says. “I love the energy, the people are friendly, it’s spread out, and it’s so well groomed.

From the time they book to the time they check out, Tayfun aims to make it so guests enjoy every part of the BelleVue Oasis experience. He wants them to look forward to their stay, building it up ahead of time and then having their expectations surpassed once they arrive, and to leave with lasting memories of their visit.

“It’s so fulfilling and exciting hearing what guests have to say,” Tayfun says. “That has been so rewarding and greater than what I thought it would be.”

BelleVue Oasis spa at night

Night falls on BelleVue Oasis. Courtesy of BelleVue Oasis

Four of Palm Springs’ most stunning boutique hotels are featured in a new commercial touting the benefits of a desert vacation.

The Descanso Resort, Fleur Noire, The Art Hotel, and Hotel El Cid all have their moment in the spotlight, showing off their pools, grounds, and hotel decor. The 30-second commercial, “Unique Stays,” makes it clear that staying at a Palm Springs boutique hotel offers an authentic experience guests cannot find at a large hotel or home rental. 

Palm Springs Preferred Small Hotels, in collaboration with the Greater Palm Springs Convention and Visitors Bureau and Palm Springs Bureau of Tourism, created the spot. The trio worked with Summerland Creative and JNS Media for production and talent, with Panoramic serving as the agency.

Now is the perfect time to plan an escape to Palm Springs — for residents of the West Coast, it’s a leisurely drive for a playcation or workcation, and domestic and international travelers can easily fly into Palm Springs International Airport. Visit the Palm Springs Preferred Small Hotels website to learn more about our unique properties and pick the right boutique hotel for your trip.