Growing up in Los Angeles, Denise Adams grew up vacationing in Palm Springs. She loved those visits to the desert, and when she sold her greeting card business and the opportunity came up to purchase an older hotel for sale on North Palm Canyon Drive, she jumped on it.

The Palm Springs Hotel opened in November 2014, with Denise entering a partnership with friends and family to own and operate the hotel. She followed her instincts when it came to decorating and designing the property, adding a bit of an industrial slant to a hotel that is primarily mid-century.

“It’s clean and simple, but elegant,” she said.

The hotel’s 15 rooms are situated around the pool, have bold furnishings, and are named after some of Palm Springs’ most famous celebrity guests — Elvis, Frank Sinatra (“I like men in suits, with a tie or tux,” Denise said). Making guests happy is the top priority, and Denise said she is so excited when guests walk in and their expectations are exceeded.

“It’s a boutique experience,” Denise said. “To us, guests are royalty. We do whatever we can to make a guest happy, and they feel the love and give it back to us. Our guests mean everything to us.”

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